We are looking for an experienced digital marketer to assist in the planning, execution and optimization of our online marketing efforts. Being a B2B database management Software Company, we seek a candidate who will have a passion for marketing & technology.

 Qualifications

- Graduation degree in IT/marketing/CS/SE or equivalent 

- Google AdWords and Analytics Certified preferred 

- 3-4 years of B2B digital marketing experience, specifically SEO/SEM, PPC and social media marketing/advertising 

- Must know – Google Analytics, Search Console and other tools like SEMrush, Moz, Ahrefs etc. 

- Must have a strong exposure to digital marketing techniques and channels 

- Strong analytical & application skills to improve search engine rankings, optimizing search & display AdWords campaigns for better ROI

- Experience in social media management and advertising (Facebook, Twitter, LinkedIn) preferred

Responsibilities

Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.


• Solid understanding of performance marketing, conversion, and online customer acquisition


• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)


• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)


• Experience with A/B and multivariate experiments


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Up-to-date with the latest trends and best practices in SEO and SEM