Job Title: |
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Digital Advertising Specialist |
Category: |
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Advertising |
Total Positions: |
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1 |
Job Location: |
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Lahore |
Gender: |
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No Preference |
Minimum Education: |
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Bachelors |
Career Level: |
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Experienced Professional |
Minimum Experience: |
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2 Years4 Years |
Salary Range: |
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PKR 200,000 to 200,000 per Month |
Apply By: |
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Nov 9, 2024 |
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Job Description: |
Responsibilities
- Identify problems and deficiencies and implement solutions promptly
- As online advertising performance is extremely important to the success of our client's businesses, this position will play a massive role in driving business growth and success, internally and externally
- You are responsible for implementing and managing paid advertising strategies for clients assigned by your manager
- Suggest improvements for process and productivity optimization
- Understand the client's industry and needs and set goals for monthly meetings
- Research and present the Digital Marketing plan to clients
- Collaborate & Share research with team members for Ad copy, Graphic design, etc
- Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client
- Set up new campaigns, tracking and performing daily/weekly/monthly ads account management tasks on Google Ads, Bing Ads, Meta Ads, etc.
- Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics
- Develop campaign structure and ad groups
- Creation and suggestions on graphical banner ads and other text ads.
- Identify performance targets, project milestones, resource needs, etc
- Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company
- Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis
- Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals
- Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans
- Prepare keywords & negative keywords list, and share competitor research report with the content team to help write ad copies according to the relevancy of landing pages
- Work on different bid strategies employed at the campaign, ad group, & keyword levels
- Analyze campaigns and provide actionable optimization recommendations
- Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, re-marketing, placement targeting, topic targeting, etc
- Setup and recommend re-marketing campaigns
- Integrate third-party online call-tracking software for conversion analytics
- Create Conversion Tracking for all client campaigns and monitor the conversion rate
- Set up events for the website's different sections to analyze users behavior
- Stay updated with new trends, and find avenues to increase conversions, revenue, and sales for our clients
- Collaborate with teams and plan digital marketing campaigns for Digilatics
The Requirements:
- 2+ years of experience as Paid Search/Paid Social specialist or a similar role
- Expert Proficiency with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Tag Manager, etc...
- 2+ years of experience with planning and implementing a successful Paid Search and Paid Social Strategy
- 2+ years of experience in web analytics, marketing, tracking, and business development
- Experience with A/B testing and other testing metrics
- Ability to analyze data and provide evidence-based recommendations
- Sense of ownership and pride in your performance and its impact on our client's key business outcomes
- Critical thinker with excellent problem-solving skills
- Expert in setting up conversion tracking and able to report the real ROI
- Expert in research on Ahrefs/Semrush, etc., various resources for campaign planning
- Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights
- Strong communication skills, ability to prepare and present campaign reports to clients
- Stay up to date with the latest digital marketing trends and best practices
- Team player and able to grow into a leadership role
- Excellent time-management skills
- Excellent interpersonal and communication skills
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Company Information |
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Company Name: HR WAYS (PRIVATE) LIMITED Company Description: HR WAYS (PRIVATE) LIMITED
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