Vyro is seeking a talented Email Copywriter to join our dynamic marketing team. In this role, you will leverage your copywriting skills and digital marketing expertise to create compelling email campaigns that engage our audience and drive conversions. The ideal candidate has a strong foundation in email marketing, content strategy, and A/B testing, with the ability to craft persuasive messages that resonate with B2C clients, particularly in the emerging field of Generative AI. As an integral part of our team, you will play a crucial role in our email marketing efforts by developing high-quality content that nurtures our existing user base and fosters growth. This position does not involve managing a team, allowing you to focus on honing your copywriting and strategic skills.

Responsibilities

• Develop, write, and edit engaging email copy that aligns with our brand voice and marketing goals.
• Create and implement targeted email marketing strategies for nurturing existing users and converting prospects into clients.
• Conduct A/B testing of email campaigns to optimize performance and improve conversion rates.
• Analyze email marketing metrics to assess campaign effectiveness and make data-driven decisions to enhance future initiatives.
• Segment email lists to tailor messaging based on user behavior, preferences, and demographics.
• Collaborate with the design team to create visually appealing email layouts that complement the written content.
• Stay updated on current trends in digital marketing and email automation to continually refine our approach.
• Maintain a collection of email copy samples and tutorials that demonstrate effective strategies and best practices.
• Utilize email marketing software such as Constant Contact for campaign management and reporting.
• Engage with B2C clients in the Generative AI space to understand their needs and deliver customized email solutions.